Restoring the Brand: A High-Performance Web Overhaul for Genesis Reglazing
From a static, outdated site to a lightning-fast digital showroom engineered to convert local search traffic into high-value service leads.
Revenue Growth
52%
ROI
6.2x
Timeline
9 Months
BACKGROUND & CONTEXT
Genesis Reglazing specializes in premium bathtub and countertop refinishing for both residential and commercial clients. With five-figure lifetime values on commercial contracts and high-volume residential demand, their website functions as their primary sales channel. However, their legacy digital presence failed to reflect the craftsmanship and trust required to convert high-intent local customers.
Genesis Reglazing Services
Home Restoration & Surface Refinishing
Regional Market Leader (Southern California)
CORE CHALLENGES
Despite delivering exceptional in-person results, Genesis faced a severe digital credibility gap. The previous website was outdated, difficult to navigate on mobile devices, and suffered from slow load times. This disconnect between service quality and digital presentation led to high bounce rates and significant lead leakage to local competitors.
70%+ mobile bounce rates due to poor responsiveness
No interactive before-and-after visualization to demonstrate craftsmanship
Friction-heavy quote process discouraging immediate submissions
Weak Core Web Vitals negatively impacting local SEO visibility
GROWTH STRATEGY
Rather than executing a cosmetic redesign, we implemented a Conversion-First development strategy. By building a custom, performance-focused architecture, we reduced friction in the quote process and prioritized visual proof to instantly establish trust.
Custom-built interactive transformation slider for visual social proof
Mobile-optimized multi-step quote form with photo upload capability
Performance-first architecture achieving sub-1 second load times
Localized UX design targeting Southern California service intent
FINAL IMPACT
The new Genesis platform became more than a redesigned website—it evolved into a scalable digital asset. By aligning performance, UX, and trust signals, the site now consistently converts local search traffic into high-value service contracts.
140% increase in qualified monthly quote requests
Sub-second load times across mobile and desktop
52% growth in revenue within 9 months
Streamlined backend lead management for faster sales response
“Our website finally reflects the quality of our craftsmanship. The new quote system completely transformed how we handle inbound leads.”
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